CREATING SUCCESSFUL
AND PROFITABLE FRANCHISES
Make a life
changing investment
We’re Collective Wellness Group (CWG), the leader in health and fitness franchising. As the parent company of Anytime Fitness Australia and Anytime Fitness UK, we strive to provide the best opportunities, systems and support in the industry.
Our mission is to enhance lives through promoting physical and mental wellbeing, and helping people live happier, healthier lives.
The success of Collective Wellness Group is a combination of superior business models, products and people. Our committed, experienced team is driven by results.
Reflecting on our brand
At Collective Wellness Group, we have a clear purpose and to achieve it, we need to consistently behave in a certain way - the Collective Way.
We are obsessed with creating successful, profitable franchises that positively impact the lives and health of over 1 million Australians. Our purpose is to Inspire Healthier Lives and is what gets us out of bed every day. It's our passion and our north star. It's what keeps our team and our brands moving forward.
6 Pillars of Wellness
At Collective Wellness Group we have adopted and integrated into our business, the 6 dimensions of wellness identified in McKinsey & Company’s 2021 Future of Wellness survey.
We recognise that ‘wellness’ for our support office team, our franchisees & their teams, our members, our suppliers & partners, our local communities and the broader community, is much broader than fitness. It encompasses nutrition plus overall physical and mental health and appearance.
The Collective Way is how we define our culture and the principles that guide the way we operate.
Own It
Think & act like brand owners, Take accountability. Make an impact.
Feel It
Be passionate about what we do. Genuinely care. Show kindness and respect.
See It
Create the future. Stay curious. Keep growing.
Do It
Focus on the outcome, stay agile, be remarkably resourceful.
Together
Leverage our collective brain power. Collaborate, support and celebrate diversity.