Understanding who you serve; big names share franchising fitness tips

The booming Australian fitness scene is a difficult landscape to traverse, particularly for new entrants and franchise systems.

While the domestic market is highly competitive, the nation’s commitment to health consciousness, combined with a solid consumer spend is bolstering the opportunity for new brands to enter the frame.

In partnership with Australian franchise specialists, Collective Wellness Group, U.S. brands Anytime FitnessXtend Barre and Orangetheory Fitness have steadily grown to be household names down under.

Inside Franchise Business caught up with the founders of the three brands to talk fitness trends, international growth and how franchisors can develop a healthy network in the fitness space.

This article was originally published on Inside Franchise Business.

Hallie Criste