CEO Collective Wellness Group

Arthur McColl is the CEO of the three CWG brands, Anytime Fitness, Massage Envy and Orangetheory Fitness. He has 32 years’ experience in the health and fitness industry spanning across large, multi-site operators. Arthur started his career as a gym instructor in a resort on Loch Lomond. Rising through the ranks of the hotel group Stakis PLC, he was part of the senior team that acquired Livingwell Health Clubs and subsequently Viva Health clubs in the late 90’s. Under the new ownership of Hilton International Group, Livingwell thrived with Arthur taking the lead role in expanding the estate from 24 to 86 clubs with new builds and acquisitions.  Arthur started as CEO of Anytime Fitness in late 2015 and the brand has seen extraordinary success under his leadership.

Arthur is passionate about the industry and approaches his work with the utmost energy and enthusiasm; he loves the challenge of the industry and values the importance of improving member’s lives. With his wealth of industry knowledge behind him, Arthur is quickly forging a reputation as a pro-active business leader amongst the Australian fitness community.