In 2008, co-founders Justin McDonell and Richard Peil launched American gym brand Anytime Fitness in Australia. It’s now the nation’s biggest gym community with an impressive 14.5% market share. In 2015, Collective Wellness Group was born to encompass our growing number of empowering brands; Anytime Fitness, Orangetheory Fitness and Xtend Barre. The success of Collective Wellness Group is a combination of superior business models, products and people. Our committed, experienced team is driven by results.

When you become part of Collective Wellness Group, you’ll be making an exciting investment that will establish or grow your business portfolio. Not only will you receive the best training and support, you’ll join a community of passionate experts with one common goal – motivating Australians to experience life as it should be.



At Collective Wellness Group, we have a clear purpose and to achieve it, we need to consistently behave in a certain way - the Collective Way. We are obsessed with creating successful, profitable franchises that positively impact the lives and health of over 1 million Australians. This is our purpose, our passion and our reason. It’s what keeps us, and our brands moving forward. 


The collective way


This is our culture. It's the shared principles that we live by that guide the way we operate and help us to achieve our goals.


Own It.

We think and act like owners. We own our personal impact and our results.

Feel It.

We genuinely care about the success of our community. 

See It.

We anticipate trends, drive for growth, and constantly seek improvement. 

Do it.

We play to win and work hard. Because we know that results matter. 



We leverage our collective brain power. We're a team who share, support, encourage and celebrate success.