Collective Wellness Group (CWG) is a management and investment company that operates franchise brands in a number of key Health and Wellness sectors in Australia. CWG was founded in late 2015, by Justin McDonell and Richard Peil.

Collective Wellness Group is passionate about growing their brands to become market leaders in their industry.

Justin McDonell and Richard Peil are also partners in the Anytime Fitness franchise brand in Australia since 2008. With their desire to grow, CWG was formed to expand into new franchises brands in Australia.

How we define wellness?

We provide services that improve state of mind; that positively influence physical & mental wellbeing.

How do we do this?

We offer great business and lifestyle opportunities to our franchise owners. As well as world class experiences for our members and customers with accessible and affordable services. We offer our staff a great working environment with opportunities to develop and grow in an innovative and dynamic environment. We have a passion for developing networks which disrupt the current norms in an industry.


Over 1 million Australians are engaged with the Collective Wellness Group brands to experience life as it should be.

Empowering people to do more than they think they can.

To aggressively grow brands to be the leader in fragmented markets and be disruptive in the lifestyle & wellness space.